When you start a business, you set goals. Make future plans and set millstones to achieve the progress you want. Basically, you try to predict future as you keep firm believe in the potential of your business growth. You predict followings in your business: Youíll increase this percent of earnings with the end of this quarter. Youíll make 100 new clients in following months. Youíll expand the number of employees and change the ambiance of office soon. And many more similar predictions you make. At the end, you fall a short to get. Though, you try all the required shot such as you open an online shop, get a brand new website for business, you do mouth publicity, given banner ads, print media ads, hoardings and other ways to promote the firm or online shop. Still, no desire result or perhaps you get it but unable to expand further more. What would you do if your potential business is unable to achieve the desire target after trying all the shot? Everything is undetermined and unknown. You unable to predict the life span of anything. This is true for your business as well. The progress depends on the efforts you make to boost the business. Boost means to change the potential of the business into kinetic energy. Kinetic energy means the productive and receptive power of the firm. My business went through the same phase few days back. Though, it had potential to grow however it didnít convert or expand. I tried these few things to shift its potential energy into kinetic energy. Now, itís working fine. Perhaps, you try these things to optimize your business as well. Optimize your website for Mobile users: The current time demands the responsive website for any business because you cannot leave your mobile visitors clueless. Perhaps, this could be a prime reason your business is unable to convert. A fat part of your traffic is mobile visitors; therefore, it possible your potential customers are hidden in those visitors whom youíre missing just due to your website is not optimized for those visitors. Optimize your Content: Put some good quality and no-duplicate content on website as on regular basis. Make sure, content is problem solving and issue resolving. You can get a huge traffic on website that will make your business visible but entire traffic is valueless and useless if donít convert. High quality content helps to grab your customers. Revamp your strategy: I am quite sure, you posses strategy and plan to expand the business however the plan is workless. This would be the perfect time if you resurrect those strategies and make changes according to demand of business and time. No doubt, those plans are good for growth few days ago but you need the best plan that delivers now. Go for Social Media Analytics. Itís a good tool to analyze and deliver. Must Read: Is Your Business Suffering from the NWA Syndrome? Consider Digital Marketing in new strategy: Digital marketing has power to deliver and it can empower your business in few days. In other words, it has ability to revamp and change potential into kinetic energy. If youíre running an eCommerce business, you cannot dupe yourself with old age marketing means. You should adopt the modern marketing strategy such as SEO, SMO, SEM, SMM, Content Marketing, Email Marketing and Mobile Marketing. Your source of income is online shoppers; therefore, you should attract them through digital means rather than analog means. It gives valuable ROI. Not only eCommerce business owner, the digital marketing deal is beneficial for entire business community who deals or related with internet. This is the high time to tweak your plans to expand your business as youíve desired for it. You cannot go with unprofitable strategy. You Change the things that donít work as quickly as possible. Are you thinking to change your business potential into kinetic energy? What are your new strategies? Do comment it.